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Yahoo Forays Into Scripted Programming With Exclusive Tom Hanks Series

By TechTaffy Desk

[Techtaffy Newsdesk]

Yahoo has joined forces with Playtone and India’s Reliance Entertainment to feature Tom Hanks’ multi-dimensional animated series Electric City  online, only on Yahoo.

Set in a futuristic society, Electric City is a 90- minute action-packed sci-fi adventure series, and marks Yahoo’s first foray into original scripted programming.

Ross Levinsohn (EVP Americas, Yahoo): Electric City is further proof that we want to set the bar in premium online content and be the global home for groundbreaking ventures from the world’s best-known and next-generation artists.

Electric City will be shown as a multi-part series on Yahoo, and interactive and social features will allow viewers to navigate non-linearly and learn more about the world of Electric City through a 3-D interactive map, and dig deeper into character back-stories, among other things.

Electric City complements Yahoo’s portfolio of original online premium video programming, and the company’s original video programs reach more than 26 million people per month, says Yahoo.

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