Google Continues To Be Search Giant, Yahoo Slips

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[Techtaffy Newsdesk]

Google Sites led the U.S. explicit core search market in February with 66.4 percent market share (up 0.2 percentage points), followed by Microsoft Sites with 15.3 percent (up 0.1 percentage points) and Yahoo Sites with 13.8 percent. Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL  with 1.5 percent, according to comScore.

comScore Explicit Core Search Share Report*

February 2012 vs. January 2012 

Total U.S. – Home & Work Locations

Source: comScore qSearch

Core Search Entity Explicit Core Search Share (%)
Jan-12 Feb-12 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 66.2% 66.4% 0.2
Microsoft Sites 15.2% 15.3% 0.1
Yahoo! Sites 14.1% 13.8% -0.3
Ask Network 3.0% 3.0% 0.0
AOL, Inc. 1.6% 1.5% -0.1

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

17.6 billion explicit core searches were conducted in February, with Google Sites ranking first with 11.7 billion. Microsoft Sites ranked second with 2.7 billion searches, followed by Yahoo Sites with 2.4 billion, Ask Network with 535 million (up 2 percent) and AOL  with 266 million.

comScore Explicit Core Search Query Report

February 2012 vs. January 2012 

Total U.S. – Home & Work Locations

Source: comScore qSearch

Core Search Entity Explicit Core Search Queries (MM)
Jan-12 Feb-12 Percent Change
Total Explicit Core Search 17,804 17,588 -1%
Google Sites 11,786 11,673 -1%
Microsoft Sites 2,707 2,684 -1%
Yahoo! Sites 2,506 2,430 -3%
Ask Network 527 535 2%
AOL, Inc. 277 266 -4%

“Powered By” Reporting

In February, 68.6 percent of searches carried organic search results from Google (versus 68.4 percent in January) while 26.2 percent of searches were powered by Bing (versus 26.5 percent in January).

[Image courtesy: Google]