By Raj Malhotra
YouTube now has some1,500 Indian films available for users, free of charge. The youtube.com/movies page is also brandishing a brand new look. (You can find the Movies page here http://www.youtube.com/movies/indian-cinema or alternatively, here http://www.youtube.com/movies/bollywood).
Beyond Bollywood or the traditional Hindi movies, YouTube’s database also incudes other regional language options – Telugu hits like Pokiri and Kick, for example, or Tamil flicks like Kanchivaram and Baashha.
“It’s tough to satisfy the insatiable Indian demand for films”, Google India’s Manan Singhi, Strategic Partner Manager, YouTube, writes in the Google India blog. “We have accepted the challenge,” she adds. [How cute is that!]
Manan Singhi (Strategic partner manager, YouTube): Going forward we want YouTube to be the most convenient place for your film needs.
(Raj Malhotra is Editor, International, for tecthaffy.com. He can be reached at [email protected])