TechTaffy

tech:

taffy

Adobe To Use Customer Profiles Instead Of CPM Pricing For Campaign

By TechTaffy Desk

Adobe_campaign_cpm_profile_pricingAdobe has unveiled a new pricing structure for Adobe Campaign, based on customer profiles versus CPM (cost per thousand emails sent), which is currently the primary cost driver for the email industry.

Suresh Vittal (Vice president, Strategy, Adobe Campaign, Adobe): Marketers are being held back by CPM, a structure that places the email vendor, rather than the marketer and their customers, at the center of campaign operations. 

Adobe Campaign is a cross channel campaign management solution. The new pricing model for Adobe Campaign is expected to be available in January 2014.

[Image courtesy: Adobe]

Just in

Industry

Tech giants urge EU to prioritize digital competitiveness and infrastructure investment

Five major technology companies - Ericsson, IBM, Intel, Nokia, and Vodafone - called on European policymakers to take urgent action to boost Europe's digital competitiveness and keep it a priority for the incoming European Commission.
AI

Intel’s neuromorphic system has neuron capacity of an owl’s brain

Intel says it has built the world's largest neuromorphic computing system called Hala Point, that has the neuron capacity roughly equivalent to that of an owl brain.
AI

AMD launches AI chips for business PCs

AMD has announced new Ryzen PRO 8040 Series mobile processors and Ryzen PRO 8000 Series desktop processors with AI capabilities.
AI

Adobe previews generative AI features in Premiere Pro

Adobe has previewed generative AI features within its video editing software, Adobe Premiere Pro, aimed at streamlining video creation and production workflows.
AI

Covered California implements Google Cloud’s AI solutions

Covered California, California's health insurance marketplace, has announced that it will use Google Cloud's AI solutions to simplify the process of providing health insurance to California residents.