Adobe has unveiled a new pricing structure for Adobe Campaign, based on customer profiles versus CPM (cost per thousand emails sent), which is currently the primary cost driver for the email industry.
Suresh Vittal (Vice president, Strategy, Adobe Campaign, Adobe): Marketers are being held back by CPM, a structure that places the email vendor, rather than the marketer and their customers, at the center of campaign operations.
Adobe Campaign is a cross channel campaign management solution. The new pricing model for Adobe Campaign is expected to be available in January 2014.
[Image courtesy: Adobe]