Zynga, the makers of FarmVille have almost become synonymous with Facebook; but not anymore. The social games-maker is launching its own website, where users can play games, and hang out. Zynga is also opening up its API for third-party developers.
Cadir Lee (Chief technology officer, Zynga): Making great social games is challenging and it’s even more difficult to build for scale so millions of people worldwide can play simultaneously and have a great experience.
Zynga is working with a number of third party developer partners, including Mob Science, Row Sham Bow and Sava Transmedia. Zynga Platform partners will have access to the 240 million monthly active users who currently play Zynga games, says the company.
Rob Dyer (Head, Platform Partners, Zynga): Publishing on the Zynga Platform will allow developers to tap into a captive audience of players who love to play social games.
Zynga’s infrastructure operates as a platform that serves the company’s entire lineup of games and studios worldwide. Over the last year, Zynga has bolstered its own private infrastructure, called zCloud, enabling game studios to scale their games.
Zynga.com is expected to launch this month. The play service will be available in 16 languages, including: English, French, Italian, German, Spanish, Portuguese, Turkish, Indonesian, Norwegian, Danish, Dutch, Swedish, Traditional Chinese, Korean, Japanese and Thai.