YouTube Takes On Cable, Hulu With New Content Partners

BY Sudarshana Banerjee

YouTube’s existing channel lineup is getting a boost with a whole range of new channels  and content partners who will be developing  content for the website. It is not immediately apparent whether the content will be exclusively for YouTube only. YouTube continues to be the world’s most popular video destination.

“These channels will have something for everyone, whether you’re a mom, a comedy fan, a sports nut, a music lover or a pop-culture maven,” says YouTube.

YouTube’s goal with this channels expansion, along with the grants and educational programs the video-sharing website has launched in the past year, is to bring an even broader range of entertainment to YouTube, giving its audience reasons to keep coming back. For advertisers, these channels will represent a new way to engage and reach their global consumers.

The first of these new original channels will appear on YouTube starting next month, and the addition of new programming will continue throughout the next year.

Google Sites, driven primarily by YouTube, ranked as the top online video content property in September with 161 million unique viewers, according to the comScore Video Metrix. Hulu however left YouTube behind in terms of advertisements,  generating the highest number of video ad impressions at more than 1 billion. 182 million U.S. Internet users or about 85.3 per cent of the total Internet audience watched online video content in last month for an average of 19.5 hours per viewer.  A total of 39.8 billion videos were watched. The duration of the average online content video was 5.3 minutes, while the average online video ad was 0.4 minutes.Video ads accounted for 14.7 per cent of all videos viewed and 1.4 per cent of all minutes spent viewing video online.


List of YouTube’s content partners that are part of this announcement:

  •  Alchemy Networks, Alchemy Networks
  •  Alli Sports, Alli Sports
  •  Bedrocket Media Ventures, Official Comedy
  •  Bedrocket Media Ventures and Full Picture Productions, Look TV
  •  Bedrocket Media Ventures & Wasserman Media Group, Network A
  • BermanBraun, theLOGE
  •  BermanBraun & Rodale Inc., Vigor
  •  BermanBraun & Rodale Inc., Taste
  •  Big Frame, BAM
  •  Black Box TV, Black Box TV (Anthony E. Zuiker, Tony E. Valenzuela, and Collective Digital Studio)
  •  Bleacher Report, Bleacher Report
  •  Brady Haran, DeepSkyVideos
  •  Brady Haran, numberphile
  •  CafeMom, CafeMom Studios
  •  Chopra Media/Generate, The Chopra Well
  • Clevver Media, ClevverStyle
  •  Clevver Media, ClevverNews
  •  Clevver Media, ClevverTeVe
  •  Comedy Shaq Network, The Comedy Shaq Network
  • Cooking Up a Story, Food Farmer Earth
  •  DanceOn, DanceOn
  •  DECA, KinCommunity
  •  Demand Media, eHow Home
  •  Demand Media, LIVESTRONG
  •  Demand Media, eHow Pets & Animals
  •  Digital Broadcasting Group (DBG), Spaces
  •  East of Center Productions LLC, YOMYOMF
  •  Electus, Pop Culture Channel (name TBD)
  •  Electus NuevOn, Latin Channel
  • Electus, Food Channel (name TBD)
  •  Emil Rensing International, Auto Channel (name TBD)
  •  EQAL, u look haute!
  •  Everyday Health, Inc., Everyday Health TV
  •  FAWN by Michelle Phan
  • Fine Brothers Productions, MyMusic
  •  Frederator Networks, Channel Frederator’s Cartoon Hangover
  •  FremantleMedia Channel, Pets & Animal (name TBD)
  •  Hearst Magazines, Fashion & Beauty Channel (name TBD)
  •  Hearst Magazines, Car and Driver Television
  •  Iconic, Life and Times
  • IconicTV, 123UnoDosTres
  •  IconicTV, myISH
  •  IGN Entertainment / Shine Group, START
  •  Intelligent Television, Intelligent Channel
  • Jon M. Chu, Dance Channel (name TBD)
  •  Katalyst, Thrash Lab
  • Knights of Good Productions, Geek & Sundry (with Felicia Day)
  •  Lionsgate, Lionsgate Fitness Channel
  •  Machinima, Machinima
  •  Magical Elves and InStyle magazine, Little Black Dress
  • Maker Studios, The Maker Music Network
  •  Maker Studios, The Moms’ View
  •  Maker Studios, Tutele
  •  Meredith Corporation and Meredith Video Studios, Digs
  •  ModernMom, ModernMom Channel
  •  Mondo Media, New Animators
  •  monotransistor, werevertumorro
  •  My Damn Channel, My Damn Channel: Live
  •  New Nation Networks, New Nation Networks
  •  Pharrell Williams, i am OTHER
  •  Philip Defranco, Sourcefed
  •  Pitchfork, Pitchfork TV
  •  PMC, PMC Entertainment News
  •  Radical Media, Education Channel (name TBD)
  •  Red Bull Media House North America, Red Bull
  •  Roadside Entertainment/BAC, The NOC
  •  SB Nation, SB Nation
  •  Seedwell, American Hipster
  •  Slate, Slate News Channel
  •  Smart Girls at the Party, Smart Girls at the Party
  • Smosh/Alloy Digital, Smosh Animation
  • Soccer United Marketing & Bedrocket, KickTV
  •  SoulPancake Productions, SoulPancake
  • Source Interlink Media, Motor Trend
  •  Steve Spangler Science, The Spangler Effect
  •  TakePart™, TakePart™ TV
  •  TED Conferences, TEDEducation
  •  The Bowery Presents, The Bowery Presents
  •  The Nerdist Channel, The Nerdist Channel
  •  The Onion, Onion Broadcasting Company
  • The Wall Street Journal, The Wall Street Journal
  •  The Young Turks, Town Square
  •  Thomson Reuters,
  •  Tony Hawk’s production company, 900 Films, Inc., RIDE Channel
  •  Uncommon Content Partners, The Conversation Channel
  •  Uncommon Content Partners, Taste & Access
  •  Varsity Pictures, Awesomeness
  •  VICE, Noisey
  •  Vlogbrothers, CrashCourse
  •  Vlogbrothers, SciShow
  •  Vuguru & POW! Entertainment, Stan Lee’s World of Heroes
  •  Walter Latham Digital, Walter Latham’s “Kings of Comedy”
  •  WWE, WWE Fan Nation
  •  Young Hollywood, Young Hollywood Network

(Sudarshana Banerjee is consulting editor with  She can be reached at [email protected])

Just in

Capgemini partners with DARPA to explore quantum computing for carbon capture

Capgemini Government Solutions has launched a new initiative with the Defense Advanced Research Projects Agency (DARPA) to investigate quantum computing's potential in carbon capture.

Snowflake to acquire TruEra AI observability platform

Snowflake has entered into a definitive agreement to acquire TruEra, providers of an AI observability platform. Financial terms of the transaction were not disclosed.

Biggest Windows 11 update in 2 years nearly finalized, enters Release Preview — Ars Technica

Microsoft has released Windows 11 24H2 build 26100.712 to its Release Preview testing channel for Windows Insiders, a sign that the update is nearly complete and that the company has shifted into bug-fixing mode ahead of general availability, writes Andrew Cunningham in Ars Technica.