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Yandex adds AI-based personal recommendations to browser

Yandex has built a personalized content recommendation technology called Zen into its browser. Based on artificial intelligence technologies, Zen uses the company’s global web index to pick stories, images, videos and other content for its recommendations stream. The content discovery feed is available on all platforms, in 24 countries and 15 languages, says Yandex.

The content discovery feed delivers personal recommendations based on the user’s location, browsing history, their viewing history and preferences in Zen. Zen uses natural language processing and computer vision to understand the verbal and visual content on the pages the user has viewed, liked or disliked, to offer them the content they are likely to like.

Zen is currently available both in Yandex Launcher and Yandex Browser for iPhone, as well as Windows and Android devices. It can also be integrated into third-party mobile applications, such as browsers or launcher apps.

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