Yahoo selects AWS as preferred public cloud provider for ad tech business

Yahoo has selected AWS as its preferred public cloud provider for its advertising technology business Yahoo Ad Tech.

Yahoo Ad Tech is migrating all of its advertising technology workloads—including its media-buying and supply-side platforms, analytics, and identity solutions and products—from its on-premises data centers to AWS, Amazon said in a statement on Thursday.

As part of its migration to the cloud, Yahoo Ad Tech is moving its central data platform to AWS. Using Simple Storage Service (S3), the company will construct a centralized data lake, says Amazon. The compay will also be using AWS analytics services, including EMR  and Athena offerings.

[Image courtesy: Yahoo]

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