WPP, Nvidia partner to build generative AI-enabled engine for commercial content

Tech giant Nvidia and marketing services firm WPP have joined forces to develop a content engine, that leverages Nvidia Omniverse and artificial intelligence (AI). During his keynote address at Computex, Nvidia’s CEO Jensen Huang introduced the engine.

The  WPP-Nvidia content engine aims to streamline the production of high-quality commercial content. Its foundation lies in Omniverse Cloud, a platform for connecting 3D tools and developing industrial digitalization applications. WPP will use this platform to connect its supply chain of product-design data from software like Adobe’s Substance 3D tools, creating digital twins of client products.

The content engine integrates a range of 3D design, manufacturing, and creative supply chain tools, including solutions from Adobe and Getty Images. WPP’s artists and designers are expected to use this engine to blend 3D content creation with generative AI, creating high-fidelity images from text prompts and using them in visual designs.

WPP will also be leveraging Nvidia’s graphics delivery network.

The new content engine is expected to be available exclusively to WPP’s clients around the world.

[Image courtesy: WPP]


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