World’s largest independent McDonald’s franchisee Arcos Dorados to use Salesforce Marketing Cloud

Arcos Dorados, McDonald’s master franchisee in 20 countries in Latin America and the Caribbean, will be using Salesforce Marketing Cloud. In addition, the Salesforce platform will also be used to consolidate customer information from across all channels, according to Salesforce.

The deployment is expected to be completed in 2018, with support from Salesforce partner Deloitte Brazil.

Arcos Dorados serves customers in 2,100 restaurants, 2,700 dessert centers and 300 McCafés.

[Image courtesy:McDonald’s]

Also see:

BP signs application services modernization MoU with Infosys

Infosys and bp have signed a Memorandum of Understanding (MoU). The agreement, signed on May 10th, is a demonstration of intent for Infosys to become BP's main partner for comprehensive application services.