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Wipro, Harte Hanks working on joint marketing technology services

By TechTaffy Desk

Wipro is partnering with marketing services company Harte Hanks to offer marketing technology services, as part of a multi-year engagement. The company will also upgrade Harte Hank’s data analytics and applications platform, and simplify IT-related processes for the company, said Wipro in a statement.

Additionally, the two companies will jointly go-to-market with marketing technology services aimed at the needs of chief marketing officers.

[Image courtesy: Harte Hanks]

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