By Sudarshana Banerjee

Microsft has just bought a California-based video discovery company called VideoSurf. Speaking on the occasion, Alex Garden, director of Xbox LIVE for the Interactive Entertainment Business at Microsoft, said. “This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf’s technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results.”

With Kinect, users will be able to search and discover content across multiple entertainment providers within Xbox LIVE, and then interact with using voice search powered by Bing on the Xbox 360.

In the coming months, Microsoft says it will bring some 40 world-leading TV and entertainment providers to Xbox LIVE, including Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U.S.; BBC in the U.K.; Telefónica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and Mediaset in Italy.

You may also want to read: Microsoft Acquires Video Content Discovery Company VideoSurf