TechTaffy

tech:

taffy

Time Warner Opens New Medialab Especially For PC/Web/Mobile

By TechTaffy Desk

[Techtaffy Newsdesk]

Time Warner has opened a state of the art Medialab for research and development at its worldwide headquarters in New York City. The facility offers different everyday settings for conducting studies including a 50-seat theater, an in-home style living room, a consumer retail area with a mock checkout, an eye-tracking station and gaming stations, all observable live by researchers both at the lab and around the world.

The lab incorporates testing for consumer emotion through biometric monitoring devices that measure a participant’s physiological responses to content. The center’s virtual testing room is configured for eye-tracking studies that test the effectiveness of content and ads on PC/web, television and mobile devices. The lab also houses several large focus group and observation rooms, all equipped with the latest technical and mobile viewing devices.

Time Warner’s partner in creating the Medialab was market research company Ipsos MediaCT. The Medialab complements existing labs and research capabilities at Time Warner’s core divisions.

Just in

AI

OpenAI introduces new enterprise features

OpenAI announced new features aimed at enterprise users on Tuesday, at the wake of Meta's recent LLama 3 announcement.
Around the web

Oracle is moving its world headquarters to Nashville to be closer to health-care industry — CNBC

Oracle Chairman Larry Ellison said Tuesday that the company is moving its world headquarters to Nashville, Tennessee, to be closer to a major health-care epicenter, writes Ashley Capoot.
Industry

Square expands offline payments globally

Payment processing company Square has announced the expansion of its offline payments feature to all hardware devices and countries.
Around the web

U.S. bans noncompete agreements for nearly all jobs — NPR

The Federal Trade Commission narrowly voted Tuesday to ban nearly all noncompetes, employment agreements that typically prevent workers from joining competing businesses or launching ones of their own, writes Andrea Hsu. 
AI

The Coca-Cola Company commits $1.1B to Microsoft Cloud and AI partnership

The Coca-Cola Company and Microsoft announced a five-year partnership on Tuesday. As part of the collaboration, Coca-Cola has committed $1.1 billion to Microsoft Cloud and generative AI capabilities.