tech:

taffy

Time Warner Opens New Medialab Especially For PC/Web/Mobile

[Techtaffy Newsdesk]

Time Warner has opened a state of the art Medialab for research and development at its worldwide headquarters in New York City. The facility offers different everyday settings for conducting studies including a 50-seat theater, an in-home style living room, a consumer retail area with a mock checkout, an eye-tracking station and gaming stations, all observable live by researchers both at the lab and around the world.

The lab incorporates testing for consumer emotion through biometric monitoring devices that measure a participant’s physiological responses to content. The center’s virtual testing room is configured for eye-tracking studies that test the effectiveness of content and ads on PC/web, television and mobile devices. The lab also houses several large focus group and observation rooms, all equipped with the latest technical and mobile viewing devices.

Time Warner’s partner in creating the Medialab was market research company Ipsos MediaCT. The Medialab complements existing labs and research capabilities at Time Warner’s core divisions.

Just in

Apple deletes WhatsApp, Threads from China app store on orders from Beijing — CNN

Apple has removed WhatsApp and Threads from its app store in China, following an order from the country’s internet watchdog, writes Juliana Liu.

Singtel, Vonage partner to integrate Paragon platform

Singtel has announced a partnership with Vonage, a cloud communications company and subsidiary of Ericsson, to help enterprises and telcos innovate and scale their services through Singtel's orchestration platform, Paragon. 

Tech giants urge EU to prioritize digital competitiveness and infrastructure investment

Five major technology companies - Ericsson, IBM, Intel, Nokia, and Vodafone - called on European policymakers to take urgent action to boost Europe's digital competitiveness and keep it a priority for the incoming European Commission.