TwitterTwitter filed its Form S-1 and related IPO paperwork with the SEC on Thursday. The microblogging site is expecting to raise as much as $1 billion from the sale of shares offered by the company, and held by employees and private investors.

Here is all you want to know about Twitter’s IPO:

  1. Twitter’s ticker symbol will be TWTR.
  2. Financial organizations involved in the Twitter IPO include Goldman Sachs, Morgan Stanley, J.P. Morgan, BofA Merrill Lynch, Deutsche Bank Securities, CODE Advisors, and Allen & Company.
  3. Twitter says it has more than 215 million monthly active users, or MAUs, and more than 100 million daily active users, around the world.  There are approximately 500 million Tweets created every day.
  4. Tweets have appeared on over one million third-party websites. In the second quarter of 2013, there were approximately 30 billion online impressions of Tweets outside Twitter.
  5. Millions of platform partners, which include publishers, media outlets and developers, have integrated with Twitter.
  6. Mobile has become its primary driver of business, says the company.
  7. In the three months ended June 30, 2013, 75% of Twitter’s average MAUs accessed Twitter from a mobile device, including mobile phones and tablets. Over 65% of Twitter’s advertising revenue was generated from mobile devices.  
  8. From 2011 to 2012, Twitter’s revenue increased by 198% to $316.9 million, net loss decreased by 38% to $79.4 million and adjusted EBITDA increased by 149% to $21.2 million. From the six months ended June 30, 2012 to the six months ended June 30, 2013, revenue increased by 107% to $253.6 million, net loss increased by 41% to $69.3 million and Adjusted EBITDA increased by $20.7 million to $21.4 million.
  9. Twitter has incurred significant operating losses since its inception. As of June 30, 2013, the company had an accumulated deficit of $418.6 million. Revenue increased from $28.3 million in 2010 to $316.9 million in 2012. Twitter says it expects its revenue growth rate to slow in the future as a result of a variety of factors, including a gradual slow down in the growth rate of our user base.
  10. Twitter has aligned the company’s growth strategy around the three primary constituents of its microblogging platform: users, platform partners and advertisers. Twitter says it believes there is a ‘significant opportunity’ to expand its user base. 
  11. Twitter plans to continue to build and acquire new technologies.
  12. Twitter says advertisers outside of the United States represent a substantial opportunity, and the company plans to invest to increase its advertising revenue from international advertisers. Future plans include launching a self-serve advertising platform in selected international markets. Twitter is blocked in China. 

[Image courtesy: Twitter]

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