Customer data platform (CDP) Synthio, formerly known as Social123, has raised $10.5 million.

Fulcrum Equity Partners led the round, with participation from current investors including Vocap Investment Partners, Spinnaker VC Direct, Bahns Stanley, Stanley Partners, Ellis Capital, Buckhead Investments, the AIM Group, and Silicon Valley Bank.

Synthio has raised $8 million in previous rounds.

[Image courtesy: Synthio]