Mobile technologies company StartApp has inked a strategic collaboration with Mattel, in which StartApp will develop digital experiences for many of Mattel’s brands, including Barbie and Hot Wheels.

Under the multi-year agreement, StartApp will become Mattel’s premier licensee to create digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps for a number of Mattel’s global consumer brands.

[Image courtesy: Mattel]