TechTaffy

tech:

taffy

Sprint, Time Sign Advertising Deal

798 views

Sprint_TimeSprint and Time have signed a mobile content, advertising and retail alliance. As part of the arrangement, Time  will deliver its branded content within a customizable section of the SprintZone application on select Sprint devices.

The content experience within SprintZone will be updated in real time, pulling content from Time’s brands, including stories, photography and videos. Users will be able to customize their content and experience by brand.

Time and Sprint will also collaborate on mobile advertising solutions leveraging Time’s mobile network of 20 million and Pinsight Media+, Sprint’s targeted advertising service. The collaboration includes access to each other’s premium mobile properties and audiences to extend the reach of client ad campaigns.

Time will also provide content for Sprint’s retail stores, for demonstrating the capabilities of digital devices.

[Image courtesy: Time]

Also see:

TransUnion to acquire Neustar for $3.1B

TransUnion has signed a definitive agreement to acquire Neustar from a private investment group led by Golden Gate Capital and with minority participation by GIC.
Uncategorized

Huvr raises $5M

Huvr, a cloud-based industrial asset management solution company, has raised $5 million.

American Express acquires fintech company Kabbage

American Express has entered into an agreement to acquire Kabbage, a financial technology company that provides cash flow management solutions to small businesses.

AP to equip visual journalists globally with Sony imaging products

Sony and The Associated Press (AP) have inked a collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists globally.

Equifax acquires Ansonia

Equifax has acquired Ansonia, a provider of business credit, collections, and account receivable data used by financial institutions, creditors, and businesses focused on the transportation and logistics industries.