Sprint_TimeSprint and Time have signed a mobile content, advertising and retail alliance. As part of the arrangement, Time  will deliver its branded content within a customizable section of the SprintZone application on select Sprint devices.

The content experience within SprintZone will be updated in real time, pulling content from Time’s brands, including stories, photography and videos. Users will be able to customize their content and experience by brand.

Time and Sprint will also collaborate on mobile advertising solutions leveraging Time’s mobile network of 20 million and Pinsight Media+, Sprint’s targeted advertising service. The collaboration includes access to each other’s premium mobile properties and audiences to extend the reach of client ad campaigns.

Time will also provide content for Sprint’s retail stores, for demonstrating the capabilities of digital devices.

[Image courtesy: Time]