Retail cosmetics company Sephora is deploying Salesforce Commerce Cloud and Service Cloud in Europe.
Sephora is now live on Commerce Cloud and Service Cloud in Sweden and Denmark. The company says it is also planning to roll out a new digital shopping experience in Portugal, Germany, France and Poland in the coming months.
With Commerce Cloud, Sephora Europe shoppers will receive custom content, offers and recommendations based on information such as past purchases, skin type, makeup/cosmetic preferences, and geographic regions, according to the companies. With Service Cloud, Sephora expects to provide shoppers with more personalized and connected customer service experiences across different channels and touchpoints.
[Image courtesy: Sephora]