Salesforce signs definitive agreement to acquire CloudCraze

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Salesforce has signed a definitive agreement to acquire CloudCraze, a B2B commerce platform built natively on Salesforce. Financial terms of the transaction were not shared.

CloudCraze provides B2B commerce experiences for companies including Coca-Cola, Cummins, Ecolab, Land O’ Lakes and WABCO, according to a statement from Salesforce. The company had received a $20 million funding round from Insight Venture Partners and Salesforce Ventures in 2017.

Read the announcement by here Ray Grady, president and chief customer officer of CloudCraze, here: https://cloudcraze.com/news/cloudcraze-signs-definitive-agreement-to-be-acquired-by-salesforce/

Read a statement by Jeff Barnett, CEO, Salesforce Commerce Cloud, here: https://www.salesforce.com/company/news-press/stories/2018/3/031218/

[Image courtesy: Salesforce]