Salesforce has signed a definitive agreement to acquire CloudCraze, a B2B commerce platform built natively on Salesforce. Financial terms of the transaction were not shared.

CloudCraze provides B2B commerce experiences for companies including Coca-Cola, Cummins, Ecolab, Land O’ Lakes and WABCO, according to a statement from Salesforce. The company had received a $20 million funding round from Insight Venture Partners and Salesforce Ventures in 2017.

Read the announcement by here Ray Grady, president and chief customer officer of CloudCraze, here:

Read a statement by Jeff Barnett, CEO, Salesforce Commerce Cloud, here:

[Image courtesy: Salesforce]