Opera has acquired Mobile Theory and 4th Screen Advertising. The size of the deals were not shared.
Mobile Theory is a mobile advertising network focused on the U.S. mobile advertising market, based in San Francisco, with offices in New York City, Chicago, Los Angeles and Seattle.
4th Screen Advertising is a mobile advertising network focused on serving the European mobile advertising markets, based in London.
Lars Boilesen (CEO, Opera Software): This is yet another important step in Opera’s quest to create even more economic value in the mobile ecosystem. Two years ago, we announced the acquisition of AdMarvel – which has grown to become the global leader as a supply-side platform (publisher platform) for mobile advertising. Last year, Opera helped generate well over $200 million in revenue for our publishers globally.