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Opera acquires Mobile Theory, 4th Screen Advertising

[Techtaffy Newsdesk]

Opera has acquired Mobile Theory and 4th Screen Advertising. The size of the deals were not shared.

Mobile Theory is a mobile advertising network focused on the U.S. mobile advertising market, based in San Francisco, with offices in New York City, Chicago, Los Angeles and Seattle.

4th Screen Advertising is a mobile advertising network focused on serving the European mobile advertising markets, based in London.

Lars Boilesen (CEO, Opera Software): This is yet another important step in Opera’s quest to create even more economic value in the mobile ecosystem. Two years ago, we announced the acquisition of AdMarvel – which has grown to become the global leader as a supply-side platform (publisher platform) for mobile advertising. Last year, Opera helped generate well over $200 million in revenue for our publishers globally. 

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