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Nike acquires computer vision company Invertex

Nike has acquired Invertex, a  computer vision firm based in Tel Aviv, Israel. Financial terms of the transaction were not disclosed.

“The acquisition of Invertex will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence as we create the most compelling Nike Consumer Experience at every touchpoint,” commented Nike chief digital officer, Adam Sussman.

[Image courtesy: Nike]

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