NASCAR has named HP as an Official Technology Partner, under the terms of a new agreement. The two companies are already working on a Fan and Media Engagement Center (FMEC) for NASCAR.
Jim O’Connell (Chief sales officer, NASCAR): Twenty-four-hour news cycles, new content-delivery models and social media are changing the way our fans engage and interact with our sport.
NASCAR will also become a member of the HP Customer Lighthouse Program, giving it early access to newly developed HP technologies.
[Image courtesy: NASCAR]
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