Microsoft’s Bing Ads has joined the Ads Integrity Alliance, a group of companies that work together against online ads that deliver malware, direct users to scams, or try to sell counterfeit goods.

Launched in 2012 with AOL, Facebook, Google, Interactive Advertising Bureau (IAB), and Twitter as founding members, the Ads Integrity Alliance, an initiative of StopBadware, is a resource for online ad platforms seeking to strengthen the ecosystem’s capacity to protect users and publishers from ads that are deceptive or harmful.