Market size

Market size is the total potential sales or revenue opportunity for a specific product or service within a particular industry or market segment.

For engineers, it’s important to understand market size as it helps determine the demand for a solution or technology and identify potential growth opportunities.

Say your company is developing a new software solution for the manufacturing industry. Understanding the market size would mean estimating the total revenue that can be generated if all potential customers within that industry adopted your software. This information is crucial for making decisions about product development, resource allocation, and marketing strategies. It also helps you gauge the viability of entering a new market or expanding your product offerings. Calculating market size involves analyzing industry reports, government statistics, or conducting market research to gather data on customer preferences, competitor activities, and market trends.


  1. Total addressable market (TAM)
  2. Serviceable addressable market (SAM)
  3. Serviceable obtainable market (SOM)

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The implications of choosing to work remotely, we're told, are: "1) no funding for team onsite meetings, even if a large portion of the team is flying in for the meeting from other Dell locations; 2) no career advancement; 3) no career movements; and 4) remote status will be considered when planning or organization changes – AKA workforce reductions," writes Thomas Claburn. 

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Cupertino, CA-based Orkes, a company focused on the scaling of distributed systems, has raised $20 million.

Motorola Solutions appoints Nicole Anasenes to board

Motorola Solutions announced the appointment of Nicole Anasenes to its board of directors. Ms. Anasenes has over two decades of experience in leadership roles across software and services, market development, acquisitions, and business transformation.

Apple Announces ‘Groundbreaking’ New Security Protocol for iMessage — MacRumors

Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks," writes Joe Rossignol.

How data collaboration platforms can help companies build better AI – HBR

By embracing data collaborations, business leaders can safely access high-quality data, avoid legal issues, gain a diverse, pluralistic, and therefore more expansive view of the world, unlocking the full potential of fine-tuned models, writes José Parra-Moyano, Karl Schmedders, and Alex "Sandy" Pentland.