tech:

taffy

IPG bringing quantum computing to advertising with D-Wave collaboration

D-Wave and Interpublic Group (IPG) have announced a new partnership, with the aim to develop quantum computing applications in marketing. IPG has already initiated a pilot program with D-Wave to developing marketing optimization equations for one of its key customers within the retail sector.

The collaboration will focus on the creation of quantum-hybrid applications for marketing campaign optimization, say the companies. IPG will use D-Wave’s quantum computers and hybrid solvers, available via the Leap quantum cloud service, along with IPG’s data resources.

[Image courtesy: IPG]

Just in

Snowflake to acquire TruEra AI observability platform

Snowflake has entered into a definitive agreement to acquire TruEra, providers of an AI observability platform. Financial terms of the transaction were not disclosed.

Biggest Windows 11 update in 2 years nearly finalized, enters Release Preview — Ars Technica

Microsoft has released Windows 11 24H2 build 26100.712 to its Release Preview testing channel for Windows Insiders, a sign that the update is nearly complete and that the company has shifted into bug-fixing mode ahead of general availability, writes Andrew Cunningham in Ars Technica. 

Elon Musk’s xAI is working on making Grok multimodal — The Verge

Elon Musk’s AI company, xAI, is making progress on adding multimodal inputs to its Grok chatbot, according to public developer documents, writes Kylie Robison in The Verge.