Intuit has named Diego Rodriguez as executive vice president, chief product and design officer. He will be reporting to Intuit chairman and CEO Brad Smith.

In this newly created role, Mr. Rodriguez will be responsible for the design and delivery of Intuit’s product experiences, and will be leading the company’s product management and design communities, said Intuit in a statement.

Mr. Rodriguez joins Intuit from Ideo as a partner and global managing director. His previous roles include serving as the managing director of Ideo Bay Area. Earlier in his career, Mr. Rodriguez held roles at Intuit and Hewlett-Packard.

Mr. Rodriguez was a founding faculty member at the Hasso Plattner Institute of Design at Stanford, is a visiting scientist at the MIT Media Lab, and is a professor of the Practice Program at Boise State University. Mr. Rodriguez was also an entrepreneur-in-residence at Harvard Business School for four years.

[Image courtesy: Intuit]