Intel launched a ‘Diversity in Technology’ initiative on Monday. The announcement was made by CEO Brian Krzanich as part of his keynote speech at the CES 2015 in Las Vegas.  Intel will invest $300 million to help build a pipeline of female and under-represented engineers and computer scientists. The company also plans to aggressively hire and retain minority talent.

Brian Krzanich (CEO, Intel): Without a workforce that more closely mirrors the population, we are missing opportunities, including not understanding and designing for our own customers.

The company expects to have full representation by 2020 – which Intel says will mean that the “company’s U.S. workforce will be more representative of the talent available in America, including more balanced representation in senior leadership positions.”

[Image courtesy: Intel]