By Adam E. John

IBM has opened a new branch office in Indore, Madhya Pradesh in central India. The new office is one of IBM’s 15 branches across the country and is part of IBM’s ongoing investment in India covering the creation of new facilities, offices, training and recruitment, sales and marketing and corporate citizenship, said the company.

IBM currently is focused on increasing its presence in smaller cities across India and to establish a footprint in over 40 Indian cities by 2013.

IBM is engaged with clients and partners across multiple industries in the central Indion region such as automotive, pharmaceutical, food production, software development, retail, textile and public sector. IBM’s customers in the region include food manufacturers Sonic Biochem and Everfresh Bakeries as well as textile manufacturing company Pratibha Syntex.

IBM’s partnership with Sonic Biochem Extractions, an important manufacturer and exporter of soya products, for example,  includes a 10-year outsourcing contract under which IBM is responsible for the hosting and management of Sonic Biochem’s entire IT infrastructure including servers, storage, network equipment and security solutions.

(Adam E. John is consulting editor with He can be reached at [email protected])