[Techtaffy Newsdesk]

InsideSales.com, a SaaS-based, sales automation platform for inside sales professionals, has closed a funding round led by Hummer Winblad Venture Partners and other SaaS industry players. Co-investing in the round was Josh James, founder and CEO of Domo, and co-founder and former CEO of web analytics company Omniture.

Mark Gorenberg (Managing director, Hummer Winblad): Companies have become very Internet savvy, investing in marketing automation tools that enable a highly analytical process related to lead generation and tracking, ensuring that a company’s marketing strategy is succeeding at the highest level of efficiency as possible.

InsideSales.com has been self-funding since 2005 and cash flow positive since 2007. InsideSales.com’s clients range from SMB to enterprise-class companies, including ADP, BMC Software, Cisco, Dell, Gannett, Marketo, McKesson and Seagate, says the company.