[Techtaffy Newsdesk]

Google is creating a €60 million Digital Publishing Innovation Fund, which will “support transformative digital publishing initiatives for French readers.”

Eric Schmidt (Executive chairman, Google): This exciting announcement builds on the commitments we made in 2011 to increase our investment in France—including our Cultural Institute in Paris to help preserve amazing cultural treasures such as the Dead Sea Scrolls.

The company is also deepening its partnership with French publishers to “help increase their online revenues using our advertising technology.”