[Techtaffy Newsdesk]

CivicScience has closed a $2.86 million funding round. The investment round was led by New Atlantic Ventures (NAV) and Cox Enterprises. As part of the deal, Cox Media Group has also begun deploying CivicScience’s polling platform across its network of digital properties. Todd Hixon of NAV will be joining the company’s board.

Powered by engineers and data scientists from Carnegie Mellon, CivicScience optimizes polls on third-party websites by adapting questions to individual users in real-time. The polls increase engagement while providing near real-time audience insights back to the publishers, which they use to improve advertising and content. CivicScience then combines and analyzes data across its network to sell consumer insights products into the brand management, financial services, and political sectors.

[Image Courtesy: CivicScience]