Call to action (CTA)

A CTA, or Call to Action, is a prompt or instruction that encourages a user to take a specific action on a website, in an email, or within other marketing materials.

CTAs are designed to guide users towards a desired outcome, such as signing up for a newsletter, purchasing a product, downloading a resource, or registering for an event.

CTAs usually take the form of buttons, links, or highlighted text, and they often use persuasive language to motivate users to take the desired action.

What are some examples of CTAs?

Common CTAs include phrases like include phrases like:

  • Buy Now
  • Subscribe
  • Learn More
  • Download
  • Get Started

A well-designed and strategically placed CTA can significantly improve conversion rates, increase user engagement, and drive desired outcomes for a business.

To create an effective CTA, it’s essential to use clear, compelling language, make the action easy to understand, and ensure that the CTA stands out visually from the surrounding content.

Just in

Vercel raises $250M

San Francisco-based Vercel, a frontend cloud platform provider, has secured $250 million in Series E funding, bringing the company's valuation to $3.25 billion.

Worky raises $6M (Mexico)

Mexico City-based Worky, a provider of HR and payroll software solutions for Mexican companies, has closed a $6 million Series A financing round.

Amazon announces $1.31B investment in France

Amazon has announced a new investment of about $1.31 billion (€1.2 billion) in France, which the company says will lead to the creation of over 3,000 permanent jobs in the country.

Amazon Web Services CEO Adam Selipsky to step down — CNBC

Adam Selipsky, CEO of Amazon’s cloud computing business, will step down from his role next month. Matt Garman, senior vice president of sales and marketing at Amazon Web Services, will succeed Mr. Selipsky after he exits the company June 3, writes Annie Palmer. 

Palo Alto Networks, Accenture expand alliance to offer generative AI services

Palo Alto Networks and Accenture have announced the expansion of their strategic alliance to provide new offerings that combine Palo Alto Networks' Precision AI technology with Accenture's secure generative AI services.