[Techtaffy Newsdesk]

Brightcove, a provider of cloud-based solutions for publishing and distributing professional digital media, has entered into a definitive agreement to acquire privately-held Zencoder for a reported $30 million.

Zencoder is a cloud-based video encoding service used by more than 1,000 organizations worldwide. Zencoder also provides Video.js, an open source HTML5 video player used on websites.

Brightcove has acquired Zencoder as a business, to operate as an independent product line, says the company. Brightcove says it plans to continue to develop and support the Zencoder encoding and Video.js services as distinct product offerings. Brightcove also plans to accelerate delivery of the Zencoder product roadmap and integrate Zencoder products and technologies with other Brightcove products. The Zencoder offices in San Francisco will become the Brightcove Bay Area Development Center, joining similar centers located in Boston and Seattle.