Bing is getting a new logo and a fresh design, as well as updated code.

Lawrence Ripsher (General Manager, User Experiences, Bing): We believe that search can be beautiful as well as functional and efficient. With that as our goal, we evaluated fonts, spacing, color, visual scan patterns, the search box and even the underlying code.

Bing_logo_newIn rewriting the underlying code of its search experience, Bing gave itself a dynamic environment to respond quickly to the future state of the web and how people use it, says Microsoft.

The company went through hundreds of variations of the Bing site, and says will continue the process. You can read more about the redesign in the Bing blog here.

[Images courtesy: Bing]