Bing Gets A New Logo, Fresh Look


Bing is getting a new logo and a fresh design, as well as updated code.

Lawrence Ripsher (General Manager, User Experiences, Bing): We believe that search can be beautiful as well as functional and efficient. With that as our goal, we evaluated fonts, spacing, color, visual scan patterns, the search box and even the underlying code.

Bing_logo_newIn rewriting the underlying code of its search experience, Bing gave itself a dynamic environment to respond quickly to the future state of the web and how people use it, says Microsoft.

The company went through hundreds of variations of the Bing site, and says will continue the process. You can read more about the redesign in the Bing blog here.

[Images courtesy: Bing]

Also see:

TransUnion to acquire Neustar for $3.1B

TransUnion has signed a definitive agreement to acquire Neustar from a private investment group led by Golden Gate Capital and with minority participation by GIC.

Huvr raises $5M

Huvr, a cloud-based industrial asset management solution company, has raised $5 million.

American Express acquires fintech company Kabbage

American Express has entered into an agreement to acquire Kabbage, a financial technology company that provides cash flow management solutions to small businesses.

AP to equip visual journalists globally with Sony imaging products

Sony and The Associated Press (AP) have inked a collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists globally.

Equifax acquires Ansonia

Equifax has acquired Ansonia, a provider of business credit, collections, and account receivable data used by financial institutions, creditors, and businesses focused on the transportation and logistics industries.