Insert, an automated in-app marketing platform, has raised $10 million in Series A financing, led by Battery Ventures. Insert’s existing seed investors, including Israeli angel investor Shlomo Kramer, also participated in the round. As part of the financing, Battery Ventures General Partner Itzik Parnafes will join Insert’s board.

The company — whose product is already in use by large financial services institutions and global retailers — will use the new funds to ramp up product development; sales and marketing; and its overall U.S. presence. Insert has offices in Yakum, Israel, and New York.

[Image courtesy: Insert]