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App Annie Secures $6 Million Series B Round

By TechTaffy Desk

[Techtaffy Newsdesk]

App store analytics and market intelligence startup App Annie has closed $6 million in Series B financing. The round was led by Greycroft Partners; with participation from a global network of investors, including e.ventures, Infinity Venture Partners, Kii Capital, angel investor Jarl Mohn and Series A lead investor IDG Capital Partners. The announcement follows on the heels of the company’s entry into the Android marketplace with the launch of App Annie for Google Play.

Dana Settle (Partner, Greycroft Partners): App stores are driving today’s digital economy.

The company says it will use the new funding to accelerate its product roadmap and expansion into new app stores worldwide. Within the next year, App Annie users can expect to see new analytics and intelligence services for different platforms and content areas.

The funds will also be used to increase the company’s presence within the U.S., China and Japan, three key markets in the global app store economy. App Annie has more than 30 employees and plans to significantly increase that number within the next year, particularly in its San Francisco and Beijing offices.

Currently 125,000+ apps, 80% of the top iOS publishers, and 664,505 apps use App Annie analytics, according to the company website. 

 

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