The Ministry, called Secretariat for the Communication, has selected Accenture Interactive as its global experience agency to define a digital communications strategy. The transformation is expected to enable the Vatican media team to have a defined online identity, an unified voice, and a richer, digital source of multi-media content.
The objectives include the design of the Vatican News, which will help people find and interact with desired information more easily; the creation of one multi-language editorial team able to work with a multimedia, multi-device and multi-cultural approach; and a content strategy that allows for efficient content management and distribution.
Monsignor Dario Edoardo Viganò, Prefect of the Secretariat for Communications said, “We are launching the last part of the reform sought by Pope Francis. Each reform does not originate from a mistaken past but from a present that calls for a change: in this case, today’s cultural and digital convergence require the adoption of production processes that are different from traditional ones. Today, in fact, information production and dissemination happens through agnostic software, in multiple media formats.”
Accenture Interactive is also responsible for designing new logos and other brand elements of the various Vatican communication channels: Vatican News, Vatican Media and Radio Vaticana Italiana.
[Image courtesy: Vatican communications]