[Techtaffy Newsdesk]

3M will be launching a fully integrated interactive Virtual Presenter in April for automotive dealerships. The company debuted its first fully integrated, interactive Virtual Presenter at the SXSW.

Bill Hibbard (Business development manager, 3M): 3M’s new integrated, interactive virtual presenter provides the opportunity to capture data, generate leads, customize content and drive social engagement.

The 3M Interactive Virtual Presenter combines several key 3M technology areas – light management, films, projection, touch systems and commercial graphics. The Virtual Presenter is made possible by 3M’s rear-projection film, which works like an optical lens. Millions of nano-sized glass beads focus the projected light so it exits at just one small point, while a black layer absorbs the ambient light — producing a high-contrast image with wide viewing angles.