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181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion, says comScore.

A quick look at some stats:

  • 84.7 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 25.5 percent of all videos viewed and 2.3 percent of all minutes spent viewing video online

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 154.6 million unique viewers, followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo  Sites with 45.1 million.

Nearly 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.0 billion and Facebook reaching an all-time high once again with 740.8 million. Google Sites had the highest average engagement among the top ten properties.

Top 10 Video Ad Properties by Video Ads Viewed
We viewed a record 13.3 billion video ads in April, with Google Sites ranking first with 2.4 billion ads. BrightRoll Platform came in second with 2.2 billion, followed by LiveRail.com with 1.7 billion, Adap.tv with 1.5 billion and Hulu with 1.4 billion. Time spent watching video ads totaled 5.1 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.1 billion minutes. Video ads reached 53 percent of the total U.S. population an average of 82 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 63.

Top 10 YouTube Partner Channels by Unique Viewers
The April 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 51.7 million viewers. Fullscreen held on to the #2 position with 37.4 million viewers, followed by Maker Studios. with 33.8 million, Warner Music with 32.2 million and ZEFR (formerly MovieClips) with 28.1 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (64 minutes per viewer), followed by Maker Studios. (50 minutes per viewer). VEVO streamed the greatest number of videos (586 million), followed by Maker Studios (471 million).

[Image courtesy: Maker Studios]