Oracle has entered into an agreement to acquire Vitrue, a cloud-based social marketing and engagement platform. The terms of the agreement were not disclosed, but according to a Techcrunch report by Ingrid Lunden and Josh Constine, the deal was pegged at $300 million.
Vitrue’s social media SaaS marketing applications enables marketers to centrally create, publish, moderate, manage, measure and report on their social marketing campaigns and activities on social media platforms such as Facebook, Twitter, YouTube and Google+.
Reggie Bradford founded Vitrue in 2006 as a user-generated video company to help brands assemble video-centric communities on the Web. Vitrue client list includes American Express, McDonald’s, Facebook, Yahoo, and Skype, among others.