Hasbro and Zynga have formed a partnership that grants Hasbro the rights to develop a wide range of toy and gaming experiences based across Zynga’s social games and brands.
Mark Pincus (Founder, CEO and chief product officer, Zynga): It’s exciting to partner with Hasbro as we share a common vision for play and a mission to connect the world through games.
Through this agreement, Hasbro has obtained the license to develop and distribute wide ranging product lines based on Zynga’s game brands in a number of toy and game categories. This deal also creates an array of opportunities for co-branded merchandise featuring a combination of both Hasbro and Zynga brands.
The two companies expect the first products to be available beginning Fall 2012.