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Yahoo launches full service content marketing studio – Storytellers

By TechTaffy Desk

Yahoo has launched Storytellers, a full service content marketing studio for brands and agencies using Yahoo Gemini search and native advertising solutions.

Yahoo Storytellers offers advertisers a suite of capabilities, including content consulting services and curriculum-based workshops, video development, and a range of editorial content, influencer activations across social platforms, and partnership extensions,says Yahoo. .

“Content marketing continues to be an area of growth for brands and agencies, but they need a better way to create compelling content that’s informed by data and reaches the right audience. That’s where Yahoo Storytellers comes in,” said Lisa Utzschneider, Chief Revenue Officer, Yahoo.

Dasani, Farmers Insurance, and JetBlue have partnered with Yahoo on content marketing, says the company.

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