Yahoo Announces Global Implementation Of Do Not Track

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[Techtaffy Newsdesk]

Yahoo is implementing a Do Not Track (DNT) header solution that will be accessible across Yahoo’s global network by early summer, says the Internet giant. Yahoo’s DNT header solution has been in development since last year and is in accordance with the Digital Advertising Alliance’s (DAA) principles. This site-wide DNT mechanism (to include Yahoo owned Right Media and interclick) will provide a measure for consumers to express their ad targeting preferences to Yahoo, according to the company.

Upload: 04-08-12