By Adam E. John 

ICM Registry, the official registry of the new adult entertainment top-level domain (TLD), has launched .XXX domain names on a first come, first served basis.

Stuart Lawley (CEO, ICM Registry): We created .XXX to address the unique needs of the online adult entertainment industry.  The public response has been overwhelming as consumers and the adult entertainment providers are excited about the benefits and infinite possibilities of .XXX.

The new .XXX domain functions as an alternative for sites that offer adult entertainment content and related services.  All .XXX sites are appropriately labeled and McAfee Malware scanned.

McAfee will scan each .XXX site daily for malware. Every .XXX site will also come with a MetaCert electronic Family Safety label making it easier for users, organizations and parents to adjust their browser settings to restrict access to websites that are clearly labelled as potentially adult oriented content. Over 250 million pages of adult oriented content have already been labelled using the MetaCert technology including the .XXX domain pages.

You can find a list of  registrars selling .XXX domains here at www.buy.xxx. All .XXX domain names will be awarded on a first come, first serve basis with prices set by the individual registrars, says ICM Registry. Typically, one can be expected to shell out in the region of $75 to $100.