TechTaffy

tech:

taffy

World’s largest independent McDonald’s franchisee Arcos Dorados to use Salesforce Marketing Cloud

By TechTaffy Desk

Arcos Dorados, McDonald’s master franchisee in 20 countries in Latin America and the Caribbean, will be using Salesforce Marketing Cloud. In addition, the Salesforce platform will also be used to consolidate customer information from across all channels, according to Salesforce.

The deployment is expected to be completed in 2018, with support from Salesforce partner Deloitte Brazil.

Arcos Dorados serves customers in 2,100 restaurants, 2,700 dessert centers and 300 McCafés.

[Image courtesy:McDonald’s]

Just in

AI

Anthropic introduces team plan, iOS app for Claude AI

Anthropic announced two updates for its AI assistant, Claude: a new Team plan and an iOS app.
Industry

Tencent, Mercedes-Benz, EA partner for in-car gaming

Tencent, Mercedes-Benz, and Electronic Arts (EA) announced their partnership at Auto China 2024 to bring in-car gaming to Mercedes-Benz vehicles in China.
AI

Amazon Q generative AI chatbot now generally available

Amazon Web Service (AWS) has announced the general availability of Amazon Q, a generative AI-powered assistant that leverages companies' internal data.
Fundings

Island raises $175M

Dallas, Texas-based enterprise browser company Island raised $175 million in Series D funding, raising the company's valuation to $3 billion.
Around the web

Binance founder Changpeng ‘CZ’ Zhao sentenced to 4 months in prison — Gizmodo

Zhao pleaded guilty to money laundering violations as part of Binance’s agreement with the United States Department of Justice, writes Maxwell Zeff in Gizmodo.