[Techtaffy Newsdesk]

WhoSay, a personal media management platform for film, television, music, and sports personalities, has raised a Series C round totaling $12 million. Comcast Ventures led the round with existing investors Greylock Partners, Amazon and High Peaks Ventures also participating. Chinese social media portal Tencent also participated in the round.

WhoSay will use the additional capital for expansion and to further develop its media experiences, says the company.

WhoSay allows artists to establish and maintain a direct connection with their fans across several platforms. WhoSay has more than a thousand members that in total have more than a billion connections via social media networks.