Austin, Texas-based healthcare technology startup Vital Interaction has raised $15 million in a Series A funding round.

The investment, led by Next Coast Ventures, aims to advance the company’s mission of integrating healthcare data with business intelligence and workflow automation to improve patient engagement and adherence to care plans.

Vital Interaction uses practice and patient data to ensure patients follow through on prescribed care plans, recalling and reactivating both new and existing patients to encourage follow-up appointments and reduce patient churn. It uses appointment, clinical and billing data to generate automated, customizable campaigns for targeted patient outreach.

Vital Interaction says it will use the additional capital to scale its go-to-market strategy. It will ramp hiring, growing the company headcount by more than 60% in 2024. The firm will also continue its investment into product research and development.