Urban Airship has launched Wallet Studio, a cross-platform digital wallet solution. Wallet Studio enables business users to create, launch and manage digital wallet campaigns and programs for both Apple Passbook and Google Wallet.

Scott Kveton (Co-founder and CEO, Urban Airship): We’re at the proverbial tip of the iceberg for what’s to come in mobile.

Wallet Studio comes with white-glove onboarding services, and a drag-and-drop interface and WYSIWYG editor. Passes created for Apple Passbook can be automatically mapped over to corresponding cards for Google Wallet, and vice-versa. Once created, wallet items can be delivered to a brand’s entire mobile audience via app, web site, email, SMS, and social media services such as Twitter and Facebook. Wallet Studio also generates analytics reports.

Wallet Studio expands on templates included in Apple Passbook and Google Wallet with out-of-the-box designs for coupons, loyalty cards, gift cards, event tickets, boarding passes, and membership cards, as well as a generic version for other mobile use cases. Its API offers enterprise-class scale and security, and delivers real-time updates for digital wallet items including personalized information such as customers’ names, member numbers, 1D or 2D bar codes, promo codes, trackable links, and images, says the company.

Messages and updates can be pushed to smartphone home screens and digital wallets in real-time, delivering expiration alerts, new offers and personalized information such as member point totals or flight gate changes.

[Image courtesy: Urban Airship]